LAUNCH: OUR NEW CELL LIFE SERUM
We are proud to launch our new Cell Life Serum. We have been busy over the past few months reformulating and improving the formula along with our formulators. After much experimentation with high quality ingredients, we designed an enhanced formula. When formulating, quality and clean ingredients were our main focus. Next to that, we had endless brainstorming sessions with our creative team on how to best translate our story through our designs and communications. We created a positive and clear design, which perfectly reflects who we are as a brand.
The New Formula
Our well-known hero product, the Cell Life Serum has undergone a metamorphosis, making it even better, but still so familiar. We focused on it being clean and vegan.
In our new Cell Life Serum, we've meticulously combined over 55 potent ingredients, shining the spotlight on our hero element, Cell Complex+®. This powerhouse, Defined Cell Culture Media® (Cell Complex+®), is a patented formula that directly improves the skin. Enriched with vitamins, trace elements, amino acids, minerals, and antioxidants, it nourishes and balances skin cells. Activating fibroblasts, it stimulates the production of pro-youthing molecules, such as collagen, elastin, hyaluronic acid, and laminin. Strengthening the skin's barrier and gradually reducing sensitivity, it enhances skin tolerance. Recognizing its remarkable effectiveness, our reformulation objective was to amplify its presence in the new formula — and we're thrilled to declare that we've succeeded!
Elevating the standard of excellence, PrimaHyal 50 steps forward. This specialized low molecular weight hyaluronic acid (HA), dives deep into intense hydration. For focus on surface hydration we used Crystalhyal’s high molecular weight. Their synergy enables enhanced moisture retention for your skin.
But that's not all. We've introduced Phytocollagen, a plant-based powerhouse, making the formula completely vegan. Phytocollagen increases elasticity, reduces the appearance of wrinkles, and keeps skin hydrated. It's a fountain of youth in every drop, defending against external damage for a radiant, age-defying glow. Elevate your skincare routine with Phytocollagen and unleash your skin’s potential.
We've also incorporated the potent probiotic, Lactobacillus Ferment, boasting numerous skin benefits. Nurturing a balanced microbiome, it enhances beneficial bacteria growth and serves as a catalyst for accelerated cell regeneration, imparting a youthful glow. Playing a pivotal role in wound healing, it acts as a preventative shield against dryness, irritation, or breakouts. As a bonus, it rejuvenates the skin, leaving it remarkably fresh and revitalized.
And there's more — Natto Gum, comprised with Gamma max + Oligo. This skincare powerhouse hydrates for a dewy glow, provides antioxidant defense, and supports collagen for firmness. With added anti-inflammatory benefits, it promotes smooth, radiant skin while aiding in wound healing. Not to forget, it preserves HA levels and reinforces the Natural Moisturizing Factor (NMF) for increased skin elasticity. Together, these ingredients form a symphony, offering a comprehensive approach to skincare for a revitalized and resilient complexion.
We also listened to our consumers' feedback and simplified the activation process by using a pre-mixed solution. This makes the formula ready to use immediately, so you no longer have to wait. The freshness of the serum is still there, and the stability has been improved, so we can continue to guarantee 100% quality. We also doubled the volume to 30 ml, so you can enjoy our improved serum even longer.
Our Positive Design
After conducting extensive market research, our creative team has crafted a new design aimed at narrating our brand story. We deliberately chose a distinctive element in our design, namely the drop. This drop is formed by several lines that, as they go up, gradually loosen. This symbolizes positivity, which fits perfectly with our goal, to "Unleash your skin's potential." For us, the drop symbolizes unlocking the power of the skin. The drop became a core brand symbol, embodying the essence that just a few drops of our Cell Life Serum can truly empower your skin. Moreover, we deliberately chose vibrant color and clear fonts, to make it more positive and accessible. We have also invested in high-quality and durable materials to enhance the serum.
Choosing the right skincare brand is tough — we get it. That's why we've made our packaging super clear and more sustainable. You can now quickly see what the serum does and if it's right for your skin concern. We've also listed key ingredients and shared details about the texture. Our goal is to make your choice easier with all the info you need.
To elevate the unboxing experience to a new level of luxury, we meticulously crafted exceptional packaging. Beyond the selection of premium materials, we integrated high-quality functionalities. One notable feature is the thoughtful inclusion of an indention at the bottle's base, ensuring every drop of the product is utilized, leaving nothing to waste.
But that's not all—we took it a step further by presenting the product in a luxurious outer box. Constructed with top-tier materials, this box boasts an extendable drawer that cradles the product with robust protection. This not only enhances the unboxing experience but also adds a touch of opulence.
Crafting our packaging was all about indulgence — giving yourself a little something special. We believe we've accomplished just that with our unique and exceptional packaging, making it a true gift for yourself and your loved ones.
Our New Products
Experience the ultimate pampering with our unique gift set: the Pro Youthing Duo, featuring Mini Cell Life Serum 8 ml and an uplifting Gua Sha. A swift glide with the Gua Sha enhances blood flow, reduces puffiness, and leaves your skin radiant and refreshed. Crafted from stainless steel, it prevents bacterial growth, ensuring a luxurious and hygienic skincare ritual.Shop now